We’ve seen ads from bootcamps that say they include a job for students at the end — guaranteed! Woof. That’s a tough promise to keep. Certifications ensure that skills are in place, but landing a role often requires so much more. At the end of the day, it usually comes down to luck, lots of patience, who you know, and even being in the right (virtual) room at the right time. There’s no one-size-fits-all model or path to follow.
Everything about the UX content field has exploded over the last few years. There’s a huge amount of interest in this fun, creative UX role. How do you keep up? And even more so, how do you excel? Our new Career Course from UXWC’s co-CEO, Patrick Stafford, will give you the boost you need to get ahead in your career.
Take a look at the first two lessons from the new Career Course. If you like what you see, get yourself signed up and get your career in line with your goals. There’s no time like now to get started!
The way you write and display prices on an e-commerce site is more important than you may think. The way a price is written — its color, its placement in relation to the other elements of the interface — has a direct impact on the user experience and on sales. It comes down to a blend of UX writing and marketing.
We like to think that our decisions are rational and logical, but they’re not. Perception is a complex process that affects all areas of our life, including our purchases. Our decision to buy a product depends on many details…
COVID-19 has completely changed the way brands do business. This report from McKinsey Global Institute predicts that 45 million Americans could lose their jobs to automation and artificial intelligence (AI) by 2030. Gulp. So what impact will AI have on UX writing?
Now before you let that bum you out, I’ve got some good news. As this Slate article so eloquently puts it: Automation is more likely to change jobs than destroy them. They allude to when ATM machines were deployed in the 80s and 90s, the number of bank tellers actually went up and not down. …
As a writer, you’ve probably crafted cracking copy for your audience without really thinking about it. You know what works because you know what great writing is — and what it isn’t. It’s innate.
With UX writing, the value isn’t actually in your words, it’s in the value those words offer users and the business. Using content tests and data to prove that value should be your north star as a UX writer, as UX writing sits at the intersection of data and creativity.
Getting that data in a way that offers insight rather than noise can be a challenge…
Building a great user experience is one thing, but developing an ongoing strategy? That’s quite another. Read: really, really difficult.
UX isn’t like other types of content writing. It’s not stagnant, motionless, or trapped in any one place. It’s living copy that should be consistently updated to reflect user needs and growth. I love the way William Butler Yeats puts it: “If it sounds like writing, I rewrite it.” Point is, the words we use are absolutely critical to the success of our businesses.
And where else are words more important than in user churn? Failing to provide actionable content…
Figma has taken the UX design community by storm over the past couple of years. No doubt you’ve heard your design counterparts talking about it, and maybe you’ve viewed wireframes or dabbled a bit on the page yourself.
If you haven’t had much experience with it yet, Figma is a web-based software that combines comprehensive design manipulation tools with expansive collaboration features, and even some basic prototyping functionality. It’s a fairly all-encompassing design tool — there’s a lot to learn. It’s powerful, but can be daunting to grasp on first (and even fifth and sixth) use.
Because many of us…
I’m a content designer at Microsoft. My job is to design the content experience for our products, specifically, the Microsoft 365 admin center. The content experiences I work on help customers sign up for, set up, and manage Office apps and services.
This content design work includes the following:
If you spend as many hours as I do reading ‘UX Writer’ job adverts you start to notice some trends. For example, what’s the difference between a ‘Content Strategist’ and a ‘Content Manager’? I’ve spent hours thinking about the differences between the two. I never said it was a glamorous job but somebody has to do it.
As we roll through the new year, I thought it was time to take stock and share five important trends for the next couple of years. These apply whether you are a grizzled hack or at the start of your career.
Growth content design is the practice of writing content for product adoption and usage. It prioritizes data, experimentation, and rapid iteration.
For example, Google used 18 characters to lift engagement by 17%: