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A decade ago, you might have felt like an amazing content strategist, content designer, or UX writer if you…

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Image via Unsplash

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  • Information architecture, or how the customer navigates through the admin center.
  • Information pacing, or making sure just enough information is presented to the customer at the right time.
  • Style coherence, or ensuring that content is consistent with Microsoft’s style and voice and tone guidelines.
  • Content pattern coherence and consistency, which means…

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Photo by Austin Distel on Unsplash

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What’s growth content design?

Growth content design is the practice of writing content for product adoption and usage. It prioritizes data, experimentation, and rapid iteration.

UX Writers Collective

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