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by Katie Szymanski

COVID-19 has completely changed the way brands do business. This report from McKinsey Global Institute predicts that 45 million Americans could lose their jobs to automation and artificial intelligence (AI) by 2030. Gulp. So what impact will AI have on UX writing?

Now before you let that bum you out, I’ve got some good news. As this Slate article so eloquently puts it: Automation is more likely to change jobs than destroy them. They allude to when ATM machines were deployed in the 80s and 90s, the number of bank tellers actually went up and not down. …

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by James McGrath

As a writer, you’ve probably crafted cracking copy for your audience without really thinking about it. You know what works because you know what great writing is — and what it isn’t. It’s innate.

With UX writing, the value isn’t actually in your words, it’s in the value those words offer users and the business. Using content tests and data to prove that value should be your north star as a UX writer, as UX writing sits at the intersection of data and creativity.

Getting that data in a way that offers insight rather than noise can be a challenge…

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by Meagan Shelley

Building a great user experience is one thing, but developing an ongoing strategy? That’s quite another. Read: really, really difficult.

UX isn’t like other types of content writing. It’s not stagnant, motionless, or trapped in any one place. It’s living copy that should be consistently updated to reflect user needs and growth. I love the way William Butler Yeats puts it: “If it sounds like writing, I rewrite it.” Point is, the words we use are absolutely critical to the success of our businesses.

And where else are words more important than in user churn? Failing to provide actionable content…

by Sammie Spector

Figma has taken the UX design community by storm over the past couple of years. No doubt you’ve heard your design counterparts talking about it, and maybe you’ve viewed wireframes or dabbled a bit on the page yourself.

If you haven’t had much experience with it yet, Figma is a web-based software that combines comprehensive design manipulation tools with expansive collaboration features, and even some basic prototyping functionality. It’s a fairly all-encompassing design tool — there’s a lot to learn. It’s powerful, but can be daunting to grasp on first (and even fifth and sixth) use.

Because many of us…

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by Erica Jorgensen

I’m a content designer at Microsoft. My job is to design the content experience for our products, specifically, the Microsoft 365 admin center. The content experiences I work on help customers sign up for, set up, and manage Office apps and services.

This content design work includes the following:

  • Information architecture, or how the customer navigates through the admin center.
  • Information pacing, or making sure just enough information is presented to the customer at the right time.
  • Style coherence, or ensuring that content is consistent with Microsoft’s style and voice and tone guidelines.
  • Content pattern coherence and consistency, which means…

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by Gordon Macrae

If you spend as many hours as I do reading ‘UX Writer’ job adverts you start to notice some trends. For example, what’s the difference between a ‘Content Strategist’ and a ‘Content Manager’? I’ve spent hours thinking about the differences between the two. I never said it was a glamorous job but somebody has to do it.

As we roll through the new year, I thought it was time to take stock and share five important trends for the next couple of years. These apply whether you are a grizzled hack or at the start of your career.

They’ll start…

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by Jason Fox

What’s growth content design?

Growth content design is the practice of writing content for product adoption and usage. It prioritizes data, experimentation, and rapid iteration.

For example, Google used 18 characters to lift engagement by 17%:

Friction-free is the way to be

A few months ago I fired up Webex Teams at work to check for a message from someone, but what did I see the minute Teams loaded? A giant pop-up message about all the cool new features Webex had added. Yeah, not interested. Annoyingly interrupted by friction, I was on a mission because I had something important to get done — stat!

To make matters worse, there was no way to dismiss this giant eyesore. No button. No “X” at the top right. Nothing. The only option was to click the button that opened the entire message or have it…

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by Alice Chen

Have a look around a few websites. Chances are that you’ll see at least a couple of “Learn more” links. While CTA links like “Learn more” are found all over websites and within apps, they don’t bolster the user experience.

First of all, what’s a CTA?

CTA stands for call-to-action and refers to the prompt for users to take an action. It can be a button, a hyperlink, or even an image but the text generally denotes the action you want a user to take.

Why is “Learn more” everywhere?

When you looked at the websites, perhaps you also saw “Read more”, “Click here”, or “More info”. These are CTA links…

by Dragana Milovanovic

“The folks in the US should do it,” he said. “We can write the content, but they should do the review. They’re a native English speaker after all.”

Sigh. Another person who thinks that I’ll never be as good in my job as someone with a different passport. And in my workplace, no less.

It’s not like this particular coworker thinks that I’m a bad writer. To him, it’s common sense that I simply cannot and never will be able to be as good as a native English speaker.

A little background: I come from Belgrade, Serbia and I work…

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